Coca-Cola’s $6 Billion Tax Fight: How Transfer Pricing Works

In 2020, a US Tax Court largely upheld the IRS's transfer pricing adjustments against Coca-Cola. That left the company facing about $2.7 billion in additional taxes after the court found the company had under-reported income from transactions between its overseas affiliates. With interest, the total swelled to roughly $6 billion. Coke is appealing the decision. Cross-border transfer pricing is how multinational companies price transactions between related entities. Governments use these rules to prevent improper profit shifting. This video explains how it works — and how it can trigger billion-dollar tax bills. (Produced by Paul Detrick; Senior Producer: Andrew Satter; Executive Producer: Josh Block) -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news & analysis, up-to-the-minute market data, features, profiles and more. Connect with Bloomberg Television on: X: https://twitter.com/BloombergTV Facebook: https://www.facebook.com/BloombergTelevision Instagram: https://www.instagram.com/bloombergtv/ Connect with Bloomberg Business on: X: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/ TikTok: https://www.tiktok.com/@bloombergbusiness?lang=en Reddit: https://www.reddit.com/r/bloomberg/ LinkedIn: https://www.linkedin.com/company/bloomberg-news/ More from Bloomberg: Bloomberg Radio: https://twitter.com/BloombergRadio Bloomberg Surveillance: https://twitter.com/bsurveillance Bloomberg Politics: https://twitter.com/bpolitics Bloomberg Originals: https://twitter.com/bbgoriginals Watch more on YouTube: Bloomberg Technology: https://www.youtube.com/@BloombergTechnology Bloomberg Originals: https://www.youtube.com/@business Bloomberg Quicktake: https://www.youtube.com/@BloombergQuicktake Bloomberg Espanol: https://www.youtube.com/@bloomberg_espanol Bloomberg Podcasts: https://www.youtube.com/@BloombergPodcasts