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Why Tariffs Are Becoming Unsustainable For Automakers

The president of one of the largest public dealership groups, Sonic Automotive, said on a recent earnings call that automakers are "not going to sit back and lose billions and billions of dollars" due to tariff costs. So far they seem to have been eating the costs of trade barriers--prices have not risen much since they were introduced. But both automakers and dealer groups say that is unsustainable. Produced, shot and edited by: Ryan Baker Reporter: Robert Ferris Animation: Jason Reginato Senior Managing Producer: Tala Hadavi Additional footage: Getty Images » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https://cnb.cx/4qKBe6H Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Tariffs Are Becoming Unsustainable For Automakers

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The president of one of the largest public dealership groups, Sonic Automotive, said on a recent earnings call that automakers are "not going to sit back and lose billions and billions of dollars" due to tariff costs. So far they seem to have been eating the costs of trade barriers--prices have not risen much since they were introduced. But both automakers and dealer groups say that is unsustainable. Produced, shot and edited by: Ryan Baker Reporter: Robert Ferris Animation: Jason Reginato Senior Managing Producer: Tala Hadavi Additional footage: Getty Images » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https://cnb.cx/4qKBe6H Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Tariffs Are Becoming Unsustainable For Automakers