Poppi founders billion-dollar story

The massive pivot that made Poppi a household name. Co-founders Allison and Stephen Ellsworth had to make a massive pivot from their original apple cider vinegar product, Mother Beverage. They successfully rebranded the health tonic as a ‘sneaky better for you’ soda. They share some of the challenges that came along with surprisingly fast company growth, as well as their personal journey of selling the company to Pepsi. Chapters: 00:00 - Introduction 00:44 - Origin Story & Shark Tank 02:23 - Poppi before it was Poppi 05:56 - Rebranding and Naming Poppi 08:47 - Launching Poppi During COVID-19 10:37 - Working as Husband/Wife Co-Founders 12:42 - Overcoming Supply Chain Challenges 14:38 - "Dirty Unicorns" 18:53 - The Decision to Sell and Partnering with Pepsi 21:43 - Personal Experience of Handing Off the "Baby" 24:58 - Future Plans and Final Rebranding Advice 28:43 - Disclaimer == Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life. Connect with us: — Facebook: https://www.facebook.com/yahoofinance — X/Twitter: https://x.com/YahooFinance — Instagram: https://www.instagram.com/yahoofinance/ — TikTok: https://www.tiktok.com/@yahoofinance — LinkedIn: https://www.linkedin.com/company/yahoo-finance See the Latest News & Data: https://finance.yahoo.com/ Get the Yahoo Finance App: — iOS (https://apple.co/3Rten0R) — Android (https://bit.ly/3t8UnXO)