How Gen Z Is Swapping Nightclubs For Fitness

Gen Z and Gen X are finding community through fitness, from Hyrox and Ironman races to recreational sports leagues. Volo Sports says registrations rose 34% since last year, while Bank of America data shows young adults’ fitness spending is growing faster than their spending on bars. CNBC’s Brandon Gomez and Alex Harring report on how companies are cashing in. Reporting: Brandon Gomez and Alex Harring Edited by: Natalie Rice Camera by: Bob Brisco, Alex Harring Audio and Lighting by: Joe Caravallo Animation: Emily Park Additional Editing: Jeff Huang Senior Managing Producer: Tala Hadavi Additional Footage: AP Photos, Brody Short, Getty Images, Surf Dating, Volo Sports » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #cnbc How Gen Z Is Swapping Nightclubs For Fitness